Life Was A Dream
Skydiving at a world-class level and training for the US Nationals, Liquid Core® Founder Troy Widgery and Teammate/Best Friend James Layne were living a life that was almost a dream. They were competing at the highest level, with much credit to the legendary Teammate & Coach, Dan B.C.
The Plane Crash
Troy and James turned the coach’s admonition into something of a game: When they were clinging to the outside of the airplane ready to jump, amid the deafening wind and droning engines, they’d make eye contact and mouth the words “GO FAST!” to each other. Hundreds of jumps later, feeling invincible and already pondering the World Meet in the coming year, they boarded a plane at Perris Valley, CA. Minutes later, Fire Trucks, EMTs and Flight for Life rushed to the scene of one of the most catastrophic skydiving plane crashes ever.
Be in The Moment™!
GO FAST!® built a Lifestyle Brand that invented & performed some of the most amazing events and stunts, including Jet Packs, the Human Slingshot, the GO FAST!® Games at the Royal Gorge, B.A.S.E. jumping and many more. The energy drinks sold well, but the hard truth was, energy drinks were essentially a jittery sugar rush in a can, with many unwelcome effects & ingredients. Troy began to focus on what had started as a line extension of GO FAST!® – a better-for-you gum with a liquid center to hold the functional ingredients.
Building the Liquid Core® Team!
Eventually Troy totally stepped away from the energy drink, selling to a group out of Dubai. Encouraged by many years of R&D on Liquid Core® gum and its potential to be the Next Energy Category, he came to realize that the very thing that brought success and a profitable exit – Energy Drinks – was something that he had to renounce in order to really develop the product he intended to create – THE BEST ENERGY!®
Liquid Core® Perfection
All-in, it took more than a decade to perfect the form, center-fill, equipment, formulas, production, etc.
Chewing a Liquid Core® Gum vs. coffee, shots or energy drinks
Chewing gum with the Liquid Core® of energy is better than any other form of energy, because it is multi-dimensional, and because of this it can help the person chewing it Be in The Moment™. Every other energy source is one-dimensional. Drinks, gels, pills, shots – they provide just the energy component.
Liquid Core® Energy Brands provide the complete package: A discreet, perfect-sized chewing gum that promotes an hour or more of smooth chewing that helps you Be in The Moment™.
Introducing New Liquid Core® Wellness Brands
Announcing SPACE STATION® Countertop Vending Technology
Since we had this amazing, growing family of Liquid Core® brands, and we had the technical skills to build the world’s first jet-powered Flying Motorcycle, we were fairly certain we could develop a truly remarkable distribution system that was no bigger than a Keurig machine.
In less than 20 months, the Liquid Core® Technology Lab designed, built, engineered and programmed SPACE STATION® and the App!
What’s Your CORE? We Made our Customers the focus of our Corporate Philanthropy
Lots of companies support many great causes, ours included. While trying to decide which cause to support in the coming year, we had an epiphany: Let’s celebrate and Empower our greatest asset: Our Liquid Core® Consumers.
Everyone has something or someone that they are passionate about. For many of us, this CORE is something we love to talk about. So, in October 2020, we debuted What’s Your CORE? to celebrate Your Kids; Your Hobby; Your Philanthropy; Your Classic Car; Your Amazing Dog; Your Awesome Neighbor.
ANYTHING that moves you, that you’re proud of, that inspires you or defines your CORE. We’ll even Fund Your Core.